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The Danger of Inclusion as Low-Hanging Fruit or Forbidden Fruit: Toward Structural Legitimacy in Marketing Scholarship.

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Title: The Danger of Inclusion as Low-Hanging Fruit or Forbidden Fruit: Toward Structural Legitimacy in Marketing Scholarship.
Authors: Barnes, Aaron J. (AUTHOR) aaron.barnes@louisville.edu, Uduehi, Esther (AUTHOR)
Source: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p204-206. 3p.
Database: Business Source Ultimate
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        Value: 10.1177/07439156261436391
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        Text: English
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        PageCount: 3
        StartPage: 204
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              Text: Jul2026
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              Y: 2026
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