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واکاوی نقش وفاداری با جذابیت و مفید بودن برند در رسانه های اجتماعی.

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Title: واکاوی نقش وفاداری با جذابیت و مفید بودن برند در رسانه های اجتماعی.
Alternate Title: Exploring the role of Brand Loyalty with Brand coolness and brand sacredness in social media.
Authors: محمد رحیم اسفیدا1, زهره السادات دعا2 zohre.sadat.doaei@ut.ac.ir
Source: Journal of Business Administration Research (2645-386X). Winter2026, Vol. 17 Issue 42, p218-236. 19p.
Database: Business Source Ultimate
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        Value: 10.22034/jbar.2026.24083.4628
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      – Code: eng
        Text: English
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        StartPage: 218
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      – TitleFull: واکاوی نقش وفاداری با جذابیت و مفید بودن برند در رسانه های اجتماعی.
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            NameFull: محمد رحیم اسفیدا
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              Text: Winter2026
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              Y: 2026
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              Value: 17
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              Value: 42
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