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The Effect of Influencer's Attractiveness and Word-of-Mouth Communication on Purchase Intention.

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Title: The Effect of Influencer's Attractiveness and Word-of-Mouth Communication on Purchase Intention.
Authors: Mahmood, Ardalan Wali1, Aydın, İbrahim2
Source: International Journal of Business Science & Applications / Uluslararası İşletme Bilimi ve Uygulamaları Dergisi. nis2026, Vol. 6 Issue 1, p11-21. 11p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194460093
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194460093
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        Text: English
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      – TitleFull: The Effect of Influencer's Attractiveness and Word-of-Mouth Communication on Purchase Intention.
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              Text: nis2026
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