The Effect of Influencer's Attractiveness and Word-of-Mouth Communication on Purchase Intention.
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| Title: | The Effect of Influencer's Attractiveness and Word-of-Mouth Communication on Purchase Intention. |
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| Authors: | Mahmood, Ardalan Wali1, Aydın, İbrahim2 |
| Source: | International Journal of Business Science & Applications / Uluslararası İşletme Bilimi ve Uygulamaları Dergisi. nis2026, Vol. 6 Issue 1, p11-21. 11p. |
| Database: | Business Source Ultimate |
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