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Why we should sell universities like soap - Warum wir Hochschulmarketing größer denken sollten.

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Title: Why we should sell universities like soap - Warum wir Hochschulmarketing größer denken sollten.
Authors: Bommel, Helen1 helen.bommel@uni-bayreuth.de, Germelmann, Claas Christian1 c.c.germelmann@uni-bayreuth.de
Source: Transfer: Zeitschrift für Kommunikation & Markenmanagement. jun2026, Vol. 72 Issue 2, p6-11. 6p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Text: German
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      – TitleFull: Why we should sell universities like soap - Warum wir Hochschulmarketing größer denken sollten.
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              Text: jun2026
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              Y: 2026
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