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Keep the bang, cut the buck.

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Bibliographic Details
Title: Keep the bang, cut the buck.
Authors: Schwartz, Vira Mamchur
Source: Folio: The Magazine for Magazine Management. 2000 Source Book, Vol. 29, p109-111. 3p.
Database: Business Source Ultimate
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  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 23203371
AccessLevel: 2
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
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      – Code: eng
        Text: English
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        PageCount: 3
        StartPage: 109
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      – TitleFull: Keep the bang, cut the buck.
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              Text: 2000 Source Book
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              Y: 2000
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              Value: 29
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