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Stage Left, Stage Right? Position Effects on Perception of a Spokesperson.

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Title: Stage Left, Stage Right? Position Effects on Perception of a Spokesperson.
Authors: Puccinelli, Nancy M.1, Tickle-Degnen, Linda2, Rosenthal, Robert T.3
Source: Advances in Consumer Research. 2006, Vol. 33 Issue 1, p576-577. 2p.
Database: Business Source Ultimate
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