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Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction.

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Bibliographic Details
Title: Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction.
Authors: Till, Brian D.1, Stanley, Sarah M.2, Priluck, Randi3
Source: Psychology & Marketing. Feb2008, Vol. 25 Issue 2, p179-196. 18p. 6 Charts.
Database: Business Source Ultimate
Description
ISSN:07426046
DOI:10.1002/mar.20205