APA (7th ed.) Citation

Spilski, A., & Groeppel-Klein, A. (2008). When Celebrity Endorsers Act as their Fictional Stage Characters: The Impact of Congruent and Non-Congruent Media Contexts on Advertising Effects. Advances in Consumer Research - European Conference Proceedings, 8, 115.

Chicago Style (17th ed.) Citation

Spilski, Anja, and Andrea Groeppel-Klein. "When Celebrity Endorsers Act as Their Fictional Stage Characters: The Impact of Congruent and Non-Congruent Media Contexts on Advertising Effects." Advances in Consumer Research - European Conference Proceedings 8 (2008): 115.

MLA (9th ed.) Citation

Spilski, Anja, and Andrea Groeppel-Klein. "When Celebrity Endorsers Act as Their Fictional Stage Characters: The Impact of Congruent and Non-Congruent Media Contexts on Advertising Effects." Advances in Consumer Research - European Conference Proceedings, vol. 8, 2008, p. 115.