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When Celebrity Endorsers Act as their Fictional Stage Characters: The Impact of Congruent and Non-Congruent Media Contexts on Advertising Effects.

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Title: When Celebrity Endorsers Act as their Fictional Stage Characters: The Impact of Congruent and Non-Congruent Media Contexts on Advertising Effects.
Authors: Spilski, Anja1, Groeppel-Klein, Andrea1
Source: Advances in Consumer Research - European Conference Proceedings. 2008, Vol. 8, p115-117. 3p.
Database: Business Source Ultimate
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PubType: Conference
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  Data: When Celebrity Endorsers Act as their Fictional Stage Characters: The Impact of Congruent and Non-Congruent Media Contexts on Advertising Effects.
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research+-+European+Conference+Proceedings%22">Advances in Consumer Research - European Conference Proceedings</searchLink>. 2008, Vol. 8, p115-117. 3p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=32633537
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        Text: English
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      – TitleFull: When Celebrity Endorsers Act as their Fictional Stage Characters: The Impact of Congruent and Non-Congruent Media Contexts on Advertising Effects.
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              Text: 2008
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