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Why Do Consumers Buy Counterfeit Luxury Brands?

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Bibliographic Details
Title: Why Do Consumers Buy Counterfeit Luxury Brands?
Authors: Wilcox, Keith1, Kim, Hyeong Min2, Sen, Sankar3
Source: Journal of Marketing Research (JMR). Apr2009, Vol. 46 Issue 2, p247-259. 13p. 2 Color Photographs, 2 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.1509/jmkr.46.2.247