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Why Do Consumers Buy Counterfeit Luxury Brands?

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Bibliographic Details
Title: Why Do Consumers Buy Counterfeit Luxury Brands?
Authors: Wilcox, Keith1, Kim, Hyeong Min2, Sen, Sankar3
Source: Journal of Marketing Research (JMR). Apr2009, Vol. 46 Issue 2, p247-259. 13p. 2 Color Photographs, 2 Graphs.
Database: Business Source Ultimate
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        Value: 10.1509/jmkr.46.2.247
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 247
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      – TitleFull: Why Do Consumers Buy Counterfeit Luxury Brands?
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              Text: Apr2009
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