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Les effets de la satisfaction, de la confiance et de l'engagement vis-à-vis d'une marque sur la participation des consommateurs à un boycott.

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Title: Les effets de la satisfaction, de la confiance et de l'engagement vis-à-vis d'une marque sur la participation des consommateurs à un boycott.
Authors: Cissé-Depardon, Karine1 kdepardon@voila.fr, N'Goala, Gilles2 Gilles.ngoala@free.fr
Source: Recherche et Applications en Marketing (French Edition). 2009, Vol. 24 Issue 1, p43-67. 25p. 4 Diagrams, 6 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=39886127
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        Value: 10.1177/076737010902400103
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      – Code: fre
        Text: French
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        PageCount: 25
        StartPage: 43
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      – TitleFull: Les effets de la satisfaction, de la confiance et de l'engagement vis-à-vis d'une marque sur la participation des consommateurs à un boycott.
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              Text: 2009
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              Y: 2009
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