Role of network structure and network effects in diffusion of innovations
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| Title: | Role of network structure and network effects in diffusion of innovations |
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| Authors: | Choi, Hanool1 hnchoi@kmu.ac.kr, Kim, Sang-Hoon2 profkim@snu.ac.kr, Lee, Jeho3 jlee@business.kaist.ac.kr |
| Source: | Industrial Marketing Management. Jan2010, Vol. 39 Issue 1, p170-177. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 00198501 |
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| DOI: | 10.1016/j.indmarman.2008.08.006 |
