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Role of network structure and network effects in diffusion of innovations

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Bibliographic Details
Title: Role of network structure and network effects in diffusion of innovations
Authors: Choi, Hanool1 hnchoi@kmu.ac.kr, Kim, Sang-Hoon2 profkim@snu.ac.kr, Lee, Jeho3 jlee@business.kaist.ac.kr
Source: Industrial Marketing Management. Jan2010, Vol. 39 Issue 1, p170-177. 8p.
Database: Business Source Ultimate
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