APA (7th ed.) Citation

Swinyard, W. R. (1981). The Interaction Between Comparative Advertising and Copy Claim Variation. Journal of Marketing Research (JMR), 18(2), 175. https://doi.org/10.2307/3150952

Chicago Style (17th ed.) Citation

Swinyard, William R. "The Interaction Between Comparative Advertising and Copy Claim Variation." Journal of Marketing Research (JMR) 18, no. 2 (1981): 175. https://doi.org/10.2307/3150952.

MLA (9th ed.) Citation

Swinyard, William R. "The Interaction Between Comparative Advertising and Copy Claim Variation." Journal of Marketing Research (JMR), vol. 18, no. 2, 1981, p. 175, https://doi.org/10.2307/3150952.