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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects.

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Title: Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects.
Authors: Larceneux, Fabrice fabrice.larceneux@dauphine.fr, Benoit-Moreau, Florence1, Renaudin, Valérie1
Source: Journal of Consumer Policy. Mar2012, Vol. 35 Issue 1, p85-104. 20p. 5 Charts, 3 Graphs.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Policy%22">Journal of Consumer Policy</searchLink>. Mar2012, Vol. 35 Issue 1, p85-104. 20p. 5 Charts, 3 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=71835280
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        Value: 10.1007/s10603-011-9186-1
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        Text: English
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      – TitleFull: Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects.
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