Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects.
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| Title: | Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects. |
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| Authors: | Larceneux, Fabrice fabrice.larceneux@dauphine.fr, Benoit-Moreau, Florence1, Renaudin, Valérie1 |
| Source: | Journal of Consumer Policy. Mar2012, Vol. 35 Issue 1, p85-104. 20p. 5 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
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