APA (7th ed.) Citation

Rust, R. T., & Huang, M. (2012). Optimizing Service Productivity. Journal of Marketing, 76(2), 47. https://doi.org/10.1509/jm.10.0441

Chicago Style (17th ed.) Citation

Rust, Roland T., and Ming-Hui Huang. "Optimizing Service Productivity." Journal of Marketing 76, no. 2 (2012): 47. https://doi.org/10.1509/jm.10.0441.

MLA (9th ed.) Citation

Rust, Roland T., and Ming-Hui Huang. "Optimizing Service Productivity." Journal of Marketing, vol. 76, no. 2, 2012, p. 47, https://doi.org/10.1509/jm.10.0441.