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Optimizing Service Productivity.

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Bibliographic Details
Title: Optimizing Service Productivity.
Authors: Rust, Roland T1, Huang, Ming-Hui2
Source: Journal of Marketing. Mar2012, Vol. 76 Issue 2, p47-66. 20p. 1 Diagram, 5 Charts.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1509/jm.10.0441