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Optimizing Service Productivity.

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Bibliographic Details
Title: Optimizing Service Productivity.
Authors: Rust, Roland T1, Huang, Ming-Hui2
Source: Journal of Marketing. Mar2012, Vol. 76 Issue 2, p47-66. 20p. 1 Diagram, 5 Charts.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 71960578
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2012, Vol. 76 Issue 2, p47-66. 20p. 1 Diagram, 5 Charts.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1509/jm.10.0441
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 47
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      – TitleFull: Optimizing Service Productivity.
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            NameFull: Rust, Roland T
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              Text: Mar2012
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              Y: 2012
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