View in EDS PDF Full Text

Desarrollo de una marcaproducto para Gesta Diseño®. Un caso de innovación incremental.

Saved in:
Bibliographic Details
Title: Desarrollo de una marcaproducto para Gesta Diseño®. Un caso de innovación incremental.
Alternate Title: Gesta Diseño® brand-product development: an incremental innovation case.
Desenvolvimento de uma marca-produto para Gesta Diseño®: um caso de inovação incremental.
Authors: Hurtado Ruiz, Andrés Julián1,2 ajhurtado@gestadesign.com, Arboleda Arango, Ana Maria3 amarboleda@icesi.edu.co
Source: Estudios Gerenciales. ene-mar2012, Vol. 28 Issue 122, p181-199. 19p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 82028551
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Desarrollo de una marcaproducto para Gesta Diseño®. Un caso de innovación incremental.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: Gesta Diseño® brand-product development: an incremental innovation case.<br />Desenvolvimento de uma marca-produto para Gesta Diseño®: um caso de inovação incremental.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Hurtado+Ruiz%2C+Andrés+Julián%22">Hurtado Ruiz, Andrés Julián</searchLink><relatesTo>1,2</relatesTo><i> ajhurtado@gestadesign.com</i><br /><searchLink fieldCode="AR" term="%22Arboleda+Arango%2C+Ana+Maria%22">Arboleda Arango, Ana Maria</searchLink><relatesTo>3</relatesTo><i> amarboleda@icesi.edu.co</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Estudios+Gerenciales%22">Estudios Gerenciales</searchLink>. ene-mar2012, Vol. 28 Issue 122, p181-199. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=82028551
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1016/S0123-5923(12)70201-2
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 19
        StartPage: 181
    Titles:
      – TitleFull: Desarrollo de una marcaproducto para Gesta Diseño®. Un caso de innovación incremental.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Hurtado Ruiz, Andrés Julián
      – PersonEntity:
          Name:
            NameFull: Arboleda Arango, Ana Maria
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: ene-mar2012
              Type: published
              Y: 2012
          Identifiers:
            – Type: issn-print
              Value: 01235923
          Numbering:
            – Type: volume
              Value: 28
            – Type: issue
              Value: 122
          Titles:
            – TitleFull: Estudios Gerenciales
              Type: main
ResultId 1