APA (7th ed.) Citation

Cronley, M. L., Kardes, F. R., Goddard, P., & Houghton, D. C. (1999). Endorsing Products For The Money: The Role of the Correspondence Bias in Celebrity Advertising. Advances in Consumer Research, 26(1), 627.

Chicago Style (17th ed.) Citation

Cronley, Maria L., Frank R. Kardes, Perilou Goddard, and David C. Houghton. "Endorsing Products For The Money: The Role of the Correspondence Bias in Celebrity Advertising." Advances in Consumer Research 26, no. 1 (1999): 627.

MLA (9th ed.) Citation

Cronley, Maria L., et al. "Endorsing Products For The Money: The Role of the Correspondence Bias in Celebrity Advertising." Advances in Consumer Research, vol. 26, no. 1, 1999, p. 627.