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Endorsing Products For The Money: The Role of the Correspondence Bias in Celebrity Advertising.

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Title: Endorsing Products For The Money: The Role of the Correspondence Bias in Celebrity Advertising.
Authors: Cronley, Maria L.1, Kardes, Frank R.1, Goddard, Perilou2, Houghton, David C.3
Source: Advances in Consumer Research. 1999, Vol. 26 Issue 1, p627-631. 5p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 83144395
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      – Code: eng
        Text: English
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            NameFull: Kardes, Frank R.
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            NameFull: Goddard, Perilou
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              Text: 1999
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