Endorsing Products For The Money: The Role of the Correspondence Bias in Celebrity Advertising.
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| Title: | Endorsing Products For The Money: The Role of the Correspondence Bias in Celebrity Advertising. |
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| Authors: | Cronley, Maria L.1, Kardes, Frank R.1, Goddard, Perilou2, Houghton, David C.3 |
| Source: | Advances in Consumer Research. 1999, Vol. 26 Issue 1, p627-631. 5p. |
| Database: | Business Source Ultimate |
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