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THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE.

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Bibliographic Details
Title: THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE.
Source: Proceedings of the Faculty of Economics in East Sarajevo / Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu. 2013, Issue 7, p147-161. 15p. 2 Diagrams.
Database: Business Source Ultimate
Description
ISSN:18403557
DOI:10.7251/ZREFIS1307147S