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THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE.

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Title: THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE.
Source: Proceedings of the Faculty of Economics in East Sarajevo / Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu. 2013, Issue 7, p147-161. 15p. 2 Diagrams.
Database: Business Source Ultimate
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.7251/ZREFIS1307147S
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      – Code: srp
        Text: Serbian
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        PageCount: 15
        StartPage: 147
    Titles:
      – TitleFull: THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE.
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          Dates:
            – D: 01
              M: 06
              Text: 2013
              Type: published
              Y: 2013
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              Value: 7
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            – TitleFull: Proceedings of the Faculty of Economics in East Sarajevo / Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu
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