THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE.
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| Title: | THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE. |
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| Source: | Proceedings of the Faculty of Economics in East Sarajevo / Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu. 2013, Issue 7, p147-161. 15p. 2 Diagrams. |
| Database: | Business Source Ultimate |
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