APA (7th ed.) Citation

Louie, T. A., & Obermiller, C. (2002). Consumer Response to a Firm's Endorser (Dis)Association Decisions. Journal of Advertising, 31(4), 41. https://doi.org/10.1080/00913367.2002.10673684

Chicago Style (17th ed.) Citation

Louie, Therese A., and Carl Obermiller. "Consumer Response to a Firm's Endorser (Dis)Association Decisions." Journal of Advertising 31, no. 4 (2002): 41. https://doi.org/10.1080/00913367.2002.10673684.

MLA (9th ed.) Citation

Louie, Therese A., and Carl Obermiller. "Consumer Response to a Firm's Endorser (Dis)Association Decisions." Journal of Advertising, vol. 31, no. 4, 2002, p. 41, https://doi.org/10.1080/00913367.2002.10673684.