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Consumer Response to a Firm's Endorser (Dis)Association Decisions.

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Title: Consumer Response to a Firm's Endorser (Dis)Association Decisions.
Authors: Louie, Therese A.1, Obermiller, Carl2
Source: Journal of Advertising. Winter2002, Vol. 31 Issue 4, p41-52. 12p. 4 Graphs.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Consumer Response to a Firm's Endorser (Dis)Association Decisions.
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        Value: 10.1080/00913367.2002.10673684
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 41
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      – TitleFull: Consumer Response to a Firm's Endorser (Dis)Association Decisions.
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              Text: Winter2002
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              Y: 2002
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