Consumer Response to a Firm's Endorser (Dis)Association Decisions.
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| Title: | Consumer Response to a Firm's Endorser (Dis)Association Decisions. |
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| Authors: | Louie, Therese A.1, Obermiller, Carl2 |
| Source: | Journal of Advertising. Winter2002, Vol. 31 Issue 4, p41-52. 12p. 4 Graphs. |
| Database: | Business Source Ultimate |
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