APA (7th ed.) Citation

MORRIN, M., & RATNESHWAR, S. (2003). Does It Make Sense to Use Scents to Enhance Brand Memory? Journal of Marketing Research (JMR), 40(1), 10. https://doi.org/10.1509/jmkr.40.1.10.19128

Chicago Style (17th ed.) Citation

MORRIN, MAUREEN, and S. RATNESHWAR. "Does It Make Sense to Use Scents to Enhance Brand Memory?" Journal of Marketing Research (JMR) 40, no. 1 (2003): 10. https://doi.org/10.1509/jmkr.40.1.10.19128.

MLA (9th ed.) Citation

MORRIN, MAUREEN, and S. RATNESHWAR. "Does It Make Sense to Use Scents to Enhance Brand Memory?" Journal of Marketing Research (JMR), vol. 40, no. 1, 2003, p. 10, https://doi.org/10.1509/jmkr.40.1.10.19128.