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Does It Make Sense to Use Scents to Enhance Brand Memory?

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Bibliographic Details
Title: Does It Make Sense to Use Scents to Enhance Brand Memory?
Authors: MORRIN, MAUREEN1, RATNESHWAR, S.2
Source: Journal of Marketing Research (JMR). Feb2003, Vol. 40 Issue 1, p10-25. 16p. 1 Black and White Photograph, 3 Charts, 4 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1509/jmkr.40.1.10.19128