Does It Make Sense to Use Scents to Enhance Brand Memory?
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| Title: | Does It Make Sense to Use Scents to Enhance Brand Memory? |
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| Authors: | MORRIN, MAUREEN1, RATNESHWAR, S.2 |
| Source: | Journal of Marketing Research (JMR). Feb2003, Vol. 40 Issue 1, p10-25. 16p. 1 Black and White Photograph, 3 Charts, 4 Graphs. |
| Database: | Business Source Ultimate |
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