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The Stakeholder Approach: A New Perspective on Developing and Marketing Clinical Trials.

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Title: The Stakeholder Approach: A New Perspective on Developing and Marketing Clinical Trials.
Authors: Droms, CourtneyM.1 (AUTHOR) cdroms@butler.edu, Ferguson, Michael2 (AUTHOR), Giuliano, Karen2 (AUTHOR)
Source: Health Marketing Quarterly. Jan-Mar2014, Vol. 31 Issue 1, p1-12. 12p. 1 Diagram, 2 Charts.
Database: Business Source Ultimate
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ISSN:07359683
DOI:10.1080/07359683.2014.876884