The Stakeholder Approach: A New Perspective on Developing and Marketing Clinical Trials.
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| Title: | The Stakeholder Approach: A New Perspective on Developing and Marketing Clinical Trials. |
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| Authors: | Droms, CourtneyM.1 (AUTHOR) cdroms@butler.edu, Ferguson, Michael2 (AUTHOR), Giuliano, Karen2 (AUTHOR) |
| Source: | Health Marketing Quarterly. Jan-Mar2014, Vol. 31 Issue 1, p1-12. 12p. 1 Diagram, 2 Charts. |
| Database: | Business Source Ultimate |
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