Millennials' Acceptance of License Plate Number–Based Driving Restrictions in Shanghai: Integrating Value–Belief–Norm Theory and Policy‐Specific Beliefs.

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Title: Millennials' Acceptance of License Plate Number–Based Driving Restrictions in Shanghai: Integrating Value–Belief–Norm Theory and Policy‐Specific Beliefs.
Authors: Wang, Xue1 (AUTHOR), Feng, Suwei1,2 (AUTHOR) fsuwei@mail.shufe.edu.cn, Li, Ruimin (AUTHOR) lrmin@tsinghua.edu.cn
Source: Journal of Advanced Transportation. 5/31/2026, Vol. 2026, p1-15. 15p.
Subjects: Millennials, Transportation policy, Air pollution, Traffic congestion, Metropolis, Registration of automobiles, Social theory, Policy sciences
Geographic Terms: Shanghai (China)
Abstract: License plate number–based driving restriction (LPR) has been widely adopted in Chinese cities to mitigate traffic congestion and air pollution, yet its public acceptability remains contested. Existing studies have mainly examined acceptance in cities where LPR has already been implemented, while relatively little attention has been paid to acceptance in a preimplementation context and to the combined roles of environmental values and policy‐specific perceptions, particularly among millennials. Taking Shanghai as a case city, this study examines millennials' acceptance of a proposed LPR policy by integrating value–belief–norm (VBN) theory with policy‐specific beliefs, including perceived fairness, perceived effectiveness, and perceived freedom, into a unified analytical framework. Based on questionnaire data and structural equation modeling, the results show that perceived fairness and perceived effectiveness are the strongest determinants of policy acceptance, while willingness for low‐carbon travel also plays a positive but smaller role. Perceived freedom does not directly affect acceptance but exerts significant indirect effects through fairness and effectiveness. Further multigroup analysis reveals notable generational differences: For the post‐90s cohort, acceptance is jointly shaped by policy perceptions and willingness for low‐carbon travel, whereas for the post‐80s cohort, perceived fairness plays the dominant role. By examining LPR acceptance in a preimplementation context and exploring generational heterogeneity through the combined lens of VBN theory and policy‐specific beliefs, this study enriches the discussion of the mechanisms underlying policy acceptance. The findings also offer practical implications for designing fair, effective, and socially acceptable transportation demand management policies in Chinese megacities. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Advanced Transportation is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Label: Title
  Group: Ti
  Data: Millennials' Acceptance of License Plate Number–Based Driving Restrictions in Shanghai: Integrating Value–Belief–Norm Theory and Policy‐Specific Beliefs.
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  Data: <searchLink fieldCode="DE" term="%22Shanghai+%28China%29%22">Shanghai (China)</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: License plate number–based driving restriction (LPR) has been widely adopted in Chinese cities to mitigate traffic congestion and air pollution, yet its public acceptability remains contested. Existing studies have mainly examined acceptance in cities where LPR has already been implemented, while relatively little attention has been paid to acceptance in a preimplementation context and to the combined roles of environmental values and policy‐specific perceptions, particularly among millennials. Taking Shanghai as a case city, this study examines millennials' acceptance of a proposed LPR policy by integrating value–belief–norm (VBN) theory with policy‐specific beliefs, including perceived fairness, perceived effectiveness, and perceived freedom, into a unified analytical framework. Based on questionnaire data and structural equation modeling, the results show that perceived fairness and perceived effectiveness are the strongest determinants of policy acceptance, while willingness for low‐carbon travel also plays a positive but smaller role. Perceived freedom does not directly affect acceptance but exerts significant indirect effects through fairness and effectiveness. Further multigroup analysis reveals notable generational differences: For the post‐90s cohort, acceptance is jointly shaped by policy perceptions and willingness for low‐carbon travel, whereas for the post‐80s cohort, perceived fairness plays the dominant role. By examining LPR acceptance in a preimplementation context and exploring generational heterogeneity through the combined lens of VBN theory and policy‐specific beliefs, this study enriches the discussion of the mechanisms underlying policy acceptance. The findings also offer practical implications for designing fair, effective, and socially acceptable transportation demand management policies in Chinese megacities. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal of Advanced Transportation is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1155/atr/5552507
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 15
        StartPage: 1
    Subjects:
      – SubjectFull: Millennials
        Type: general
      – SubjectFull: Transportation policy
        Type: general
      – SubjectFull: Air pollution
        Type: general
      – SubjectFull: Traffic congestion
        Type: general
      – SubjectFull: Metropolis
        Type: general
      – SubjectFull: Registration of automobiles
        Type: general
      – SubjectFull: Social theory
        Type: general
      – SubjectFull: Policy sciences
        Type: general
      – SubjectFull: Shanghai (China)
        Type: general
    Titles:
      – TitleFull: Millennials' Acceptance of License Plate Number–Based Driving Restrictions in Shanghai: Integrating Value–Belief–Norm Theory and Policy‐Specific Beliefs.
        Type: main
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            NameFull: Wang, Xue
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          Name:
            NameFull: Feng, Suwei
      – PersonEntity:
          Name:
            NameFull: Li, Ruimin
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            – D: 31
              M: 05
              Text: 5/31/2026
              Type: published
              Y: 2026
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              Value: 2026
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