View in EDS PDF Full Text

The big Apple.

Saved in:
Bibliographic Details
Title: The big Apple.
Authors: BRADBURY, DANNY
Source: Backbone. Aug/Sep2009, p12-15. 4p.
Subjects: Apple Inc., Jobs, Steven, 1955-2011, Apple computers, Business success, Computer engineers
Abstract: The article focuses on the evolution of Apple computer company and the significant role played by Steve Jobs in the company's success. It is said that the company has a background of corporate schizophrenia and many of its finest products were the brainchild of its dedicated engineers working in secretive teams. It discusses in detail how Jobs led the Mac project and struggled to establish an irreverence into Apple products that make them interesting to non-business types. The comedown period for the company is also provided. INSET: A Jobsless Apple?.
Database: Engineering Source
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: egs
DbLabel: Engineering Source
An: 57997586
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The big Apple.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22BRADBURY%2C+DANNY%22">BRADBURY, DANNY</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Backbone%22">Backbone</searchLink>. Aug/Sep2009, p12-15. 4p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Apple+Inc%2E%22">Apple Inc.</searchLink><br /><searchLink fieldCode="DE" term="%22Jobs%2C+Steven%2C+1955-2011%22">Jobs, Steven, 1955-2011</searchLink><br /><searchLink fieldCode="DE" term="%22Apple+computers%22">Apple computers</searchLink><br /><searchLink fieldCode="DE" term="%22Business+success%22">Business success</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+engineers%22">Computer engineers</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The article focuses on the evolution of Apple computer company and the significant role played by Steve Jobs in the company's success. It is said that the company has a background of corporate schizophrenia and many of its finest products were the brainchild of its dedicated engineers working in secretive teams. It discusses in detail how Jobs led the Mac project and struggled to establish an irreverence into Apple products that make them interesting to non-business types. The comedown period for the company is also provided. INSET: A Jobsless Apple?.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=57997586
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: 12
    Subjects:
      – SubjectFull: Apple Inc.
        Type: general
      – SubjectFull: Jobs, Steven, 1955-2011
        Type: general
      – SubjectFull: Apple computers
        Type: general
      – SubjectFull: Business success
        Type: general
      – SubjectFull: Computer engineers
        Type: general
    Titles:
      – TitleFull: The big Apple.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: BRADBURY, DANNY
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Text: Aug/Sep2009
              Type: published
              Y: 2009
          Identifiers:
            – Type: issn-print
              Value: 1498086X
          Titles:
            – TitleFull: Backbone
              Type: main
ResultId 1