The big Apple.
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| Title: | The big Apple. |
|---|---|
| Authors: | BRADBURY, DANNY |
| Source: | Backbone. Aug/Sep2009, p12-15. 4p. |
| Subjects: | Apple Inc., Jobs, Steven, 1955-2011, Apple computers, Business success, Computer engineers |
| Abstract: | The article focuses on the evolution of Apple computer company and the significant role played by Steve Jobs in the company's success. It is said that the company has a background of corporate schizophrenia and many of its finest products were the brainchild of its dedicated engineers working in secretive teams. It discusses in detail how Jobs led the Mac project and struggled to establish an irreverence into Apple products that make them interesting to non-business types. The comedown period for the company is also provided. INSET: A Jobsless Apple?. |
| Database: | Engineering Source |
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