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Product Design Innovation and Customer Value: Cross-Cultural Research in the United States and Korea.

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Title: Product Design Innovation and Customer Value: Cross-Cultural Research in the United States and Korea.
Authors: Moon, Hakil, Miller, Douglas R., Kim, Sung Hyun
Source: Journal of Product Innovation Management. Jan2013, Vol. 30 Issue 1, p31-43. 13p. 1 Diagram, 4 Charts.
Subjects: Product design, Technological innovations, Cross-cultural studies, Competitive advantage in business, Customer satisfaction, Cronbach's alpha, Goodness-of-fit tests, Cross-cultural differences, Likert scale
Geographic Terms: Korea, United States
Abstract: Innovation is one of the key drivers of success that a firm must utilize to develop a competitive advantage. The ability to innovate is especially important for a firm's survival in dynamic, changing environments. Customer demands are constantly changing, and more purchases are made when a firm's product design incorporates what customers perceive as cutting-edge innovations. Satisfying customer demands is a distinct challenge for product designers because firms must develop a clear understanding of what aspects of design the customer wants. Although the importance of design has increased, very little research has been done to explain the relationship between product innovation and product design. Studies indicate that design innovation may create greater customer value through improvements in design value. Previous research has been limited and has not provided a clear concept of design innovation or defined the relationship between design innovation and marketing competencies. This paper seeks to offer a conceptual definition of design innovation, and to define the link between design innovation and marketing competencies. This paper utilizes cross-cultural research to discover how these concepts differ due to cultural differences between the United States and Korea. This research contributes substantially to our understanding of the relationship between design innovation and customer value. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Product Innovation Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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  Data: Product Design Innovation and Customer Value: Cross-Cultural Research in the United States and Korea.
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  Data: <searchLink fieldCode="DE" term="%22Product+design%22">Product design</searchLink><br /><searchLink fieldCode="DE" term="%22Technological+innovations%22">Technological innovations</searchLink><br /><searchLink fieldCode="DE" term="%22Cross-cultural+studies%22">Cross-cultural studies</searchLink><br /><searchLink fieldCode="DE" term="%22Competitive+advantage+in+business%22">Competitive advantage in business</searchLink><br /><searchLink fieldCode="DE" term="%22Customer+satisfaction%22">Customer satisfaction</searchLink><br /><searchLink fieldCode="DE" term="%22Cronbach's+alpha%22">Cronbach's alpha</searchLink><br /><searchLink fieldCode="DE" term="%22Goodness-of-fit+tests%22">Goodness-of-fit tests</searchLink><br /><searchLink fieldCode="DE" term="%22Cross-cultural+differences%22">Cross-cultural differences</searchLink><br /><searchLink fieldCode="DE" term="%22Likert+scale%22">Likert scale</searchLink>
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  Data: Innovation is one of the key drivers of success that a firm must utilize to develop a competitive advantage. The ability to innovate is especially important for a firm's survival in dynamic, changing environments. Customer demands are constantly changing, and more purchases are made when a firm's product design incorporates what customers perceive as cutting-edge innovations. Satisfying customer demands is a distinct challenge for product designers because firms must develop a clear understanding of what aspects of design the customer wants. Although the importance of design has increased, very little research has been done to explain the relationship between product innovation and product design. Studies indicate that design innovation may create greater customer value through improvements in design value. Previous research has been limited and has not provided a clear concept of design innovation or defined the relationship between design innovation and marketing competencies. This paper seeks to offer a conceptual definition of design innovation, and to define the link between design innovation and marketing competencies. This paper utilizes cross-cultural research to discover how these concepts differ due to cultural differences between the United States and Korea. This research contributes substantially to our understanding of the relationship between design innovation and customer value. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
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  Data: <i>Copyright of Journal of Product Innovation Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
  BibEntity:
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      – Type: doi
        Value: 10.1111/j.1540-5885.2012.00984.x
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 13
        StartPage: 31
    Subjects:
      – SubjectFull: Product design
        Type: general
      – SubjectFull: Technological innovations
        Type: general
      – SubjectFull: Cross-cultural studies
        Type: general
      – SubjectFull: Competitive advantage in business
        Type: general
      – SubjectFull: Customer satisfaction
        Type: general
      – SubjectFull: Cronbach's alpha
        Type: general
      – SubjectFull: Goodness-of-fit tests
        Type: general
      – SubjectFull: Cross-cultural differences
        Type: general
      – SubjectFull: Likert scale
        Type: general
      – SubjectFull: Korea
        Type: general
      – SubjectFull: United States
        Type: general
    Titles:
      – TitleFull: Product Design Innovation and Customer Value: Cross-Cultural Research in the United States and Korea.
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            NameFull: Moon, Hakil
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            NameFull: Miller, Douglas R.
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            NameFull: Kim, Sung Hyun
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            – D: 01
              M: 01
              Text: Jan2013
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              Y: 2013
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