Product Design Innovation and Customer Value: Cross-Cultural Research in the United States and Korea.
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| Title: | Product Design Innovation and Customer Value: Cross-Cultural Research in the United States and Korea. |
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| Authors: | Moon, Hakil, Miller, Douglas R., Kim, Sung Hyun |
| Source: | Journal of Product Innovation Management. Jan2013, Vol. 30 Issue 1, p31-43. 13p. 1 Diagram, 4 Charts. |
| Subjects: | Product design, Technological innovations, Cross-cultural studies, Competitive advantage in business, Customer satisfaction, Cronbach's alpha, Goodness-of-fit tests, Cross-cultural differences, Likert scale |
| Geographic Terms: | Korea, United States |
| Abstract: | Innovation is one of the key drivers of success that a firm must utilize to develop a competitive advantage. The ability to innovate is especially important for a firm's survival in dynamic, changing environments. Customer demands are constantly changing, and more purchases are made when a firm's product design incorporates what customers perceive as cutting-edge innovations. Satisfying customer demands is a distinct challenge for product designers because firms must develop a clear understanding of what aspects of design the customer wants. Although the importance of design has increased, very little research has been done to explain the relationship between product innovation and product design. Studies indicate that design innovation may create greater customer value through improvements in design value. Previous research has been limited and has not provided a clear concept of design innovation or defined the relationship between design innovation and marketing competencies. This paper seeks to offer a conceptual definition of design innovation, and to define the link between design innovation and marketing competencies. This paper utilizes cross-cultural research to discover how these concepts differ due to cultural differences between the United States and Korea. This research contributes substantially to our understanding of the relationship between design innovation and customer value. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Product Innovation Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Engineering Source |
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