CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE.
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| Title: | CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE. |
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| Authors: | Magnotta, Sarah R.1 smagnotta@towson.edu |
| Source: | Marketing Education Review. Summer2018, Vol. 28 Issue 2, p75-79. 5p. |
| Subject Terms: | *Experiential learning, *Marketing education in universities & colleges, *Teaching methods, *Educational technology, *Business education |
| Abstract: | Inside sales is a fast-growing sales profession, with the increase in inside sales positions skyrocketing beyond outside sales positions. Unfortunately, instructors lack the resources to adequately prepare students for inside sales careers. This study provides an innovative, short-term module that introduces the topic of inside sales, differentiates it from outside sales, and prepares students for an inside sales career through a novel role-play activity. Findings indicate that students experienced actual and perceived learning via the role play. Further, students who experienced the module were more likely to view inside sales as a desirable career than those who did not. [ABSTRACT FROM AUTHOR] |
| Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 129472154 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Magnotta%2C+Sarah+R%2E%22">Magnotta, Sarah R.</searchLink><relatesTo>1</relatesTo><i> smagnotta@towson.edu</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Summer2018, Vol. 28 Issue 2, p75-79. 5p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Experiential+learning%22">Experiential learning</searchLink><br />*<searchLink fieldCode="DE" term="%22Marketing+education+in+universities+%26+colleges%22">Marketing education in universities & colleges</searchLink><br />*<searchLink fieldCode="DE" term="%22Teaching+methods%22">Teaching methods</searchLink><br />*<searchLink fieldCode="DE" term="%22Educational+technology%22">Educational technology</searchLink><br />*<searchLink fieldCode="DE" term="%22Business+education%22">Business education</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Inside sales is a fast-growing sales profession, with the increase in inside sales positions skyrocketing beyond outside sales positions. Unfortunately, instructors lack the resources to adequately prepare students for inside sales careers. This study provides an innovative, short-term module that introduces the topic of inside sales, differentiates it from outside sales, and prepares students for an inside sales career through a novel role-play activity. Findings indicate that students experienced actual and perceived learning via the role play. Further, students who experienced the module were more likely to view inside sales as a desirable career than those who did not. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=129472154 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/10528008.2018.1464884 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 5 StartPage: 75 Subjects: – SubjectFull: Experiential learning Type: general – SubjectFull: Marketing education in universities & colleges Type: general – SubjectFull: Teaching methods Type: general – SubjectFull: Educational technology Type: general – SubjectFull: Business education Type: general Titles: – TitleFull: CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Magnotta, Sarah R. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Summer2018 Type: published Y: 2018 Identifiers: – Type: issn-print Value: 10528008 Numbering: – Type: volume Value: 28 – Type: issue Value: 2 Titles: – TitleFull: Marketing Education Review Type: main |
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