CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE.
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| Title: | CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE. |
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| Authors: | Magnotta, Sarah R.1 smagnotta@towson.edu |
| Source: | Marketing Education Review. Summer2018, Vol. 28 Issue 2, p75-79. 5p. |
| Subject Terms: | *Experiential learning, *Marketing education in universities & colleges, *Teaching methods, *Educational technology, *Business education |
| Abstract: | Inside sales is a fast-growing sales profession, with the increase in inside sales positions skyrocketing beyond outside sales positions. Unfortunately, instructors lack the resources to adequately prepare students for inside sales careers. This study provides an innovative, short-term module that introduces the topic of inside sales, differentiates it from outside sales, and prepares students for an inside sales career through a novel role-play activity. Findings indicate that students experienced actual and perceived learning via the role play. Further, students who experienced the module were more likely to view inside sales as a desirable career than those who did not. [ABSTRACT FROM AUTHOR] |
| Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
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