Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption.
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| Title: | Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption. |
|---|---|
| Authors: | Govind, Rahul1 (AUTHOR) r.govind@unsw.edu.au, Singh, Jatinder Jit2 (AUTHOR) jsingh@eada.edu, Garg, Nitika1 (AUTHOR) n.garg@unsw.edu.au, D'Silva, Shachi3 (AUTHOR) Sachi.dsilva@reprisemedia.com.au |
| Source: | Journal of Business Ethics. Apr2019, Vol. 155 Issue 4, p1195-1214. 20p. 2 Color Photographs, 1 Diagram, 4 Charts, 2 Graphs. |
| Subject Terms: | Consumer attitudes, Consumer ethics, Business ethics, Consumer preferences, Commercial products, Purchasing, Choice (Psychology), Attitude-behavior consistency |
| Abstract: | Although consumers increasingly claim to demand ethical products and state that they are willing to reward firms that are ethical, studies have highlighted that there is a significant gap between consumers' explicit attitudes toward ethical products and their actual purchase behavior. This has major implications for firm policies revolving around business ethics. This research contributes to the understanding of the attitude–behavior gap in ethical consumption that literature has identified but not explored much. We utilize the model of dual attitudes as a basis for the arguments presented in the paper and test them. We suggest that the gap in ethical consumerism exists because individuals have implicit as well as explicit attitudes, which are impacted differentially by stimuli and elicit dissimilar behavioral responses and thus have different implications for business ethics policies. Two longitudinal studies are conducted to better understand the impact of an individual's dual attitudes on preferences and choice. Our findings support the presence of dual attitudes in consumers. Explicit attitudes are found to be easily influenced by the nature of the stimuli. On the other hand, implicit attitudes are relatively unaffected by the nature of the stimuli present and remain relatively constant. Based on the findings, implicit attitudes guide behavior and determine an individual's preferences. Even though explicit attitudes react to the stimuli presented, our findings suggest they have no impact on the choice of consumers. These findings improve the understanding of ethical consumption, provide a reason as to why the attitude–behavior gap exists, provide a foundation for future researchers and help firms better understand the impact of perceived business on creating a behavioral shift in ethical consumption. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Business Ethics is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 135796801 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Govind%2C+Rahul%22">Govind, Rahul</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> r.govind@unsw.edu.au</i><br /><searchLink fieldCode="AR" term="%22Singh%2C+Jatinder+Jit%22">Singh, Jatinder Jit</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> jsingh@eada.edu</i><br /><searchLink fieldCode="AR" term="%22Garg%2C+Nitika%22">Garg, Nitika</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> n.garg@unsw.edu.au</i><br /><searchLink fieldCode="AR" term="%22D'Silva%2C+Shachi%22">D'Silva, Shachi</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> Sachi.dsilva@reprisemedia.com.au</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Business+Ethics%22">Journal of Business Ethics</searchLink>. Apr2019, Vol. 155 Issue 4, p1195-1214. 20p. 2 Color Photographs, 1 Diagram, 4 Charts, 2 Graphs. – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Consumer+attitudes%22">Consumer attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+ethics%22">Consumer ethics</searchLink><br /><searchLink fieldCode="DE" term="%22Business+ethics%22">Business ethics</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+preferences%22">Consumer preferences</searchLink><br /><searchLink fieldCode="DE" term="%22Commercial+products%22">Commercial products</searchLink><br /><searchLink fieldCode="DE" term="%22Purchasing%22">Purchasing</searchLink><br /><searchLink fieldCode="DE" term="%22Choice+%28Psychology%29%22">Choice (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Attitude-behavior+consistency%22">Attitude-behavior consistency</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Although consumers increasingly claim to demand ethical products and state that they are willing to reward firms that are ethical, studies have highlighted that there is a significant gap between consumers' explicit attitudes toward ethical products and their actual purchase behavior. This has major implications for firm policies revolving around business ethics. This research contributes to the understanding of the attitude–behavior gap in ethical consumption that literature has identified but not explored much. We utilize the model of dual attitudes as a basis for the arguments presented in the paper and test them. We suggest that the gap in ethical consumerism exists because individuals have implicit as well as explicit attitudes, which are impacted differentially by stimuli and elicit dissimilar behavioral responses and thus have different implications for business ethics policies. Two longitudinal studies are conducted to better understand the impact of an individual's dual attitudes on preferences and choice. Our findings support the presence of dual attitudes in consumers. Explicit attitudes are found to be easily influenced by the nature of the stimuli. On the other hand, implicit attitudes are relatively unaffected by the nature of the stimuli present and remain relatively constant. Based on the findings, implicit attitudes guide behavior and determine an individual's preferences. Even though explicit attitudes react to the stimuli presented, our findings suggest they have no impact on the choice of consumers. These findings improve the understanding of ethical consumption, provide a reason as to why the attitude–behavior gap exists, provide a foundation for future researchers and help firms better understand the impact of perceived business on creating a behavioral shift in ethical consumption. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Journal of Business Ethics is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1007/s10551-017-3545-z Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 20 StartPage: 1195 Subjects: – SubjectFull: Consumer attitudes Type: general – SubjectFull: Consumer ethics Type: general – SubjectFull: Business ethics Type: general – SubjectFull: Consumer preferences Type: general – SubjectFull: Commercial products Type: general – SubjectFull: Purchasing Type: general – SubjectFull: Choice (Psychology) Type: general – SubjectFull: Attitude-behavior consistency Type: general Titles: – TitleFull: Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Govind, Rahul – PersonEntity: Name: NameFull: Singh, Jatinder Jit – PersonEntity: Name: NameFull: Garg, Nitika – PersonEntity: Name: NameFull: D'Silva, Shachi IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 04 Text: Apr2019 Type: published Y: 2019 Identifiers: – Type: issn-print Value: 01674544 Numbering: – Type: volume Value: 155 – Type: issue Value: 4 Titles: – TitleFull: Journal of Business Ethics Type: main |
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