Let Me Make It Up to You: Understanding the Mitigative Ability of Corporate Social Responsibility Following Product Recalls.
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| Title: | Let Me Make It Up to You: Understanding the Mitigative Ability of Corporate Social Responsibility Following Product Recalls. |
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| Authors: | Noack, David1 (AUTHOR) davidnoack@weber.edu, Miller, Douglas R.2 (AUTHOR) drmiller@vcu.edu, Smith, Dustin3 (AUTHOR) dustinsmith64@webster.edu |
| Source: | Journal of Business Ethics. Jun2019, Vol. 157 Issue 2, p431-446. 16p. 3 Charts, 4 Graphs. |
| Subject Terms: | Social responsibility of business, Product recall, Corporate image, Organizational legitimacy, Public companies, Stakeholders |
| Abstract: | The corporate social responsibility (CSR) literature recognizes that firms' existing CSR reputation can serve as a safeguard from the impact of reputation-damaging events (e.g., product recalls) on a firm's social legitimacy. However, the literature has yet to focus on the extent to which CSR activities can help mitigate such damage, post-event. This article examines how a firm's social actions following a product recall facilitate the recovery of its diminished social legitimacy. We test our predictions using a sample of 197 product recalls involving 168 publicly traded corporations from 1999 to 2009 and demonstrate that the speed of the CSR response, the frequency of CSR activities, and the intensity of CSR activities have a significant effect on firm recovery following crisis. The effects were most pronounced in instances where the magnitude of the recall was most severe. The visibility of the recall has a limited impact on post-event recovery. We discuss our contributions to research on strategic CSR and recovery. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Business Ethics is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 136914931 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Let Me Make It Up to You: Understanding the Mitigative Ability of Corporate Social Responsibility Following Product Recalls. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Noack%2C+David%22">Noack, David</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> davidnoack@weber.edu</i><br /><searchLink fieldCode="AR" term="%22Miller%2C+Douglas+R%2E%22">Miller, Douglas R.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> drmiller@vcu.edu</i><br /><searchLink fieldCode="AR" term="%22Smith%2C+Dustin%22">Smith, Dustin</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> dustinsmith64@webster.edu</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Business+Ethics%22">Journal of Business Ethics</searchLink>. Jun2019, Vol. 157 Issue 2, p431-446. 16p. 3 Charts, 4 Graphs. – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Social+responsibility+of+business%22">Social responsibility of business</searchLink><br /><searchLink fieldCode="DE" term="%22Product+recall%22">Product recall</searchLink><br /><searchLink fieldCode="DE" term="%22Corporate+image%22">Corporate image</searchLink><br /><searchLink fieldCode="DE" term="%22Organizational+legitimacy%22">Organizational legitimacy</searchLink><br /><searchLink fieldCode="DE" term="%22Public+companies%22">Public companies</searchLink><br /><searchLink fieldCode="DE" term="%22Stakeholders%22">Stakeholders</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: The corporate social responsibility (CSR) literature recognizes that firms' existing CSR reputation can serve as a safeguard from the impact of reputation-damaging events (e.g., product recalls) on a firm's social legitimacy. However, the literature has yet to focus on the extent to which CSR activities can help mitigate such damage, post-event. This article examines how a firm's social actions following a product recall facilitate the recovery of its diminished social legitimacy. We test our predictions using a sample of 197 product recalls involving 168 publicly traded corporations from 1999 to 2009 and demonstrate that the speed of the CSR response, the frequency of CSR activities, and the intensity of CSR activities have a significant effect on firm recovery following crisis. The effects were most pronounced in instances where the magnitude of the recall was most severe. The visibility of the recall has a limited impact on post-event recovery. We discuss our contributions to research on strategic CSR and recovery. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Journal of Business Ethics is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=136914931 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1007/s10551-017-3639-7 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 16 StartPage: 431 Subjects: – SubjectFull: Social responsibility of business Type: general – SubjectFull: Product recall Type: general – SubjectFull: Corporate image Type: general – SubjectFull: Organizational legitimacy Type: general – SubjectFull: Public companies Type: general – SubjectFull: Stakeholders Type: general Titles: – TitleFull: Let Me Make It Up to You: Understanding the Mitigative Ability of Corporate Social Responsibility Following Product Recalls. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Noack, David – PersonEntity: Name: NameFull: Miller, Douglas R. – PersonEntity: Name: NameFull: Smith, Dustin IsPartOfRelationships: – BibEntity: Dates: – D: 22 M: 06 Text: Jun2019 Type: published Y: 2019 Identifiers: – Type: issn-print Value: 01674544 Numbering: – Type: volume Value: 157 – Type: issue Value: 2 Titles: – TitleFull: Journal of Business Ethics Type: main |
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