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Unions, social media and young workers—evidence from the UK.

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Title: Unions, social media and young workers—evidence from the UK.
Authors: Hodder, Andy (AUTHOR) a.j.hodder@bham.ac.uk, Houghton, David J. (AUTHOR) d.j.houghton@bham.ac.uk
Source: New Technology, Work & Employment. Mar2020, Vol. 35 Issue 1, p40-59. 20p. 8 Charts.
Subject Terms: *Collective bargaining, *Social media, Young workers, Web 2.0, Hyacinthoides
Geographic Terms: United Kingdom
Abstract: This paper explores the way in which the youth sections of three British unions use social media. We contribute to both the literature on unions and young workers, and union engagement with social media by providing the first systematic examinations of union youth sections' social media usage in terms of method, scope and content. The paper examines differences in Twitter usage between the youth sections of GMB, PCS and Unite over a two‐year period from June 1, 2014, to May 31, 2016. The paper considers the extent to which these union accounts fully utilise the interactive capabilities of social media, and whether the content of messages is specifically targeted towards young workers. We find similarities between the three accounts in terms of message content and focus and that the youth sections of unions are more involved with the interactive capabilities of Web 2.0 than the existing literature suggests. [ABSTRACT FROM AUTHOR]
Copyright of New Technology, Work & Employment is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Unions, social media and young workers—evidence from the UK.
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  Data: <searchLink fieldCode="AR" term="%22Hodder%2C+Andy%22">Hodder, Andy</searchLink> (AUTHOR)<i> a.j.hodder@bham.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Houghton%2C+David+J%2E%22">Houghton, David J.</searchLink> (AUTHOR)<i> d.j.houghton@bham.ac.uk</i>
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  Data: <searchLink fieldCode="JN" term="%22New+Technology%2C+Work+%26+Employment%22">New Technology, Work & Employment</searchLink>. Mar2020, Vol. 35 Issue 1, p40-59. 20p. 8 Charts.
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  Data: *<searchLink fieldCode="DE" term="%22Collective+bargaining%22">Collective bargaining</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br /><searchLink fieldCode="DE" term="%22Young+workers%22">Young workers</searchLink><br /><searchLink fieldCode="DE" term="%22Web+2%2E0%22">Web 2.0</searchLink><br /><searchLink fieldCode="DE" term="%22Hyacinthoides%22">Hyacinthoides</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22United+Kingdom%22">United Kingdom</searchLink>
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  Data: This paper explores the way in which the youth sections of three British unions use social media. We contribute to both the literature on unions and young workers, and union engagement with social media by providing the first systematic examinations of union youth sections' social media usage in terms of method, scope and content. The paper examines differences in Twitter usage between the youth sections of GMB, PCS and Unite over a two‐year period from June 1, 2014, to May 31, 2016. The paper considers the extent to which these union accounts fully utilise the interactive capabilities of social media, and whether the content of messages is specifically targeted towards young workers. We find similarities between the three accounts in terms of message content and focus and that the youth sections of unions are more involved with the interactive capabilities of Web 2.0 than the existing literature suggests. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of New Technology, Work & Employment is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1111/ntwe.12154
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        Text: English
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      – SubjectFull: Collective bargaining
        Type: general
      – SubjectFull: Social media
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      – SubjectFull: Young workers
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      – SubjectFull: United Kingdom
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              Text: Mar2020
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