LOS PRINCIPALES MUSEOS ARQUEOLÓGICOS ESPAÑOLES EN LAS REDES SOCIALES: ESTUDIO EXPLORATORIO SOBRE PROCESOS EDUCOMUNICATIVOS.

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Bibliographic Details
Title: LOS PRINCIPALES MUSEOS ARQUEOLÓGICOS ESPAÑOLES EN LAS REDES SOCIALES: ESTUDIO EXPLORATORIO SOBRE PROCESOS EDUCOMUNICATIVOS.
Alternate Title: THE MAIN SPANISH ARCHAEOLOGICAL MUSEUMS IN THE SOCIAL MEDIA: EXPLORATORY STUDY ON EDUCOMMUNICATIVE PROCESSES.
Authors: Navarro-Neri, Iñaki1 inakinavarro@unizar.es, Rivero, Pilar1 privero@unizar.es
Source: Ensayos: Revista de la Facultad de Educacion de Albacete. 2019, Vol. 34 Issue 1, p163-178. 16p.
Subject Terms: *Social media, Archaeological museums & collections, Web 2.0, Rhythm, Physiological adaptation
Reviews & Products: YouTube (Web resource)
Abstract (English): In the present study, a quantitative approach is made regarding the current situation of the main archaeological museums in the main social networks (Facebook, Twitter, Instagram, Pinterest and YouTube). After a period of adaptation to the rhythms and particular characteristics of each social network, the institutions are in a stability phase where a daily activity is more informative than educational and where the few responses and comments that they generate draw attention and where the few responses and comments that we have observed make it difficult to generate of educommunicative processes. [ABSTRACT FROM AUTHOR]
Abstract (Spanish): En el presente estudio se realiza una aproximación cuantitativa a la situación actual de las principales instituciones museísticas arqueológicas en las principales redes sociales (Facebook, Twitter, Instagram, Pinterest y YouTube). Tras un periodo de adaptación a los ritmos y características particulares de cada red social, las instituciones se encuentran en una fase de estabilidad donde destaca una actividad diaria más informativa que educativa y donde llama la atención las pocas respuestas y comentarios que suscitan lo cual dificulta la generación de procesos educomunicativos. [ABSTRACT FROM AUTHOR]
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Database: Education Research Complete
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