EduComR: Instrumento de Análisis de la Educomunicación de los Museos en Redes Sociales.
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| Title: | EduComR: Instrumento de Análisis de la Educomunicación de los Museos en Redes Sociales. |
|---|---|
| Alternate Title: | EduComR: Instrument for the Analysis of Museum Educommunication on Social Media. |
| Authors: | Aso, Borja1 basom@unizar.es, Navarro-Neri, Iñaki1, García-Ceballos, Silvia1, García, Pilar Rivero1 |
| Source: | Comunicar. mar2024, Vol. 32 Issue 78, p29-39. 11p. |
| Subject Terms: | *Social networks, *Social media, Social institutions, Judgment (Psychology), Social network analysis |
| Abstract (English): | Cultural institutions must use social networks to promote the empowerment of audiences and democratize knowledge through communication by emphasizing participatory and high-quality heritage education. This study aimed to create an analysis instrument (EduComR) that allows to identify and examine the educational-communicative strategies carried out by heritage institutions on social networks. The research followed a mixed methodology, where the predominant approach was qualitative, involving a content analysis of the publications shared in social media. The pilot test sample consisted of studying n=364,448 tweets from 72 institutional accounts in both American and European contexts published in Spanish, English, Portuguese and Italian. The results yielded a validated by expert judgement instrument composed of five dimensions of analysis: 1) Hypertext elements used by cultural institutions to share content, 2) Functions of language, 3) Procedures of heritage education, 4) The participatory dimension through the R-relational factor and 5) Suggested learning. The EduComR instrument represents a relevant contribution to the evaluative research of educational-communicative actions in the field of heritage and allows cultural institutions to identify key media actions to improve their planning, encourage engagement and promote hyper-connected audiences. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Las instituciones culturales han de promover desde las redes sociales el empoderamiento de las audiencias y la democratización del conocimiento mediante una comunicación que ponga el acento en una educación patrimonial participativa y de calidad. El objetivo de este estudio ha sido la construcción de un instrumento de análisis (EduComR) que permite identificar y examinar las estrategias educomunicativas llevadas a cabo por instituciones del ámbito patrimonial en las redes sociales. Para su diseño se ha recurrido a una metodología mixta donde el enfoque predominante ha sido el cualitativo, a través de un análisis de contenido de las publicaciones en medios sociales. La muestra de la prueba piloto ha sido de n=364.448 tuits de 72 cuentas institucionales de los contextos americano y europeo publicados en lenguas española, inglesa, portuguesa e italiana. El resultado es un instrumento validado por juicio de expertos compuesto por cinco dimensiones de análisis: 1) los elementos que componen el hipertexto utilizado por las instituciones culturales para compartir contenido, 2) las funciones del lenguaje, 3) los procedimientos de la educación patrimonial, 4) la dimensión participativa a través del factor R-elacional y 5) el aprendizaje sugerido. El instrumento EduComR supone un aporte relevante a la investigación evaluativa de las acciones educomunicativas en materia de patrimonio y permite a las instituciones culturales identificar claves de actuación mediática para mejorar su planificación, fomentar el engagement y promover las audiencias hiperconectadas. [ABSTRACT FROM AUTHOR] |
| Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 177397698 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: EduComR: Instrumento de Análisis de la Educomunicación de los Museos en Redes Sociales. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: EduComR: Instrument for the Analysis of Museum Educommunication on Social Media. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Aso%2C+Borja%22">Aso, Borja</searchLink><relatesTo>1</relatesTo><i> basom@unizar.es</i><br /><searchLink fieldCode="AR" term="%22Navarro-Neri%2C+Iñaki%22">Navarro-Neri, Iñaki</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22García-Ceballos%2C+Silvia%22">García-Ceballos, Silvia</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22García%2C+Pilar+Rivero%22">García, Pilar Rivero</searchLink><relatesTo>1</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Comunicar%22">Comunicar</searchLink>. mar2024, Vol. 32 Issue 78, p29-39. 11p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Social+networks%22">Social networks</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br /><searchLink fieldCode="DE" term="%22Social+institutions%22">Social institutions</searchLink><br /><searchLink fieldCode="DE" term="%22Judgment+%28Psychology%29%22">Judgment (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Social+network+analysis%22">Social network analysis</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: Cultural institutions must use social networks to promote the empowerment of audiences and democratize knowledge through communication by emphasizing participatory and high-quality heritage education. This study aimed to create an analysis instrument (EduComR) that allows to identify and examine the educational-communicative strategies carried out by heritage institutions on social networks. The research followed a mixed methodology, where the predominant approach was qualitative, involving a content analysis of the publications shared in social media. The pilot test sample consisted of studying n=364,448 tweets from 72 institutional accounts in both American and European contexts published in Spanish, English, Portuguese and Italian. The results yielded a validated by expert judgement instrument composed of five dimensions of analysis: 1) Hypertext elements used by cultural institutions to share content, 2) Functions of language, 3) Procedures of heritage education, 4) The participatory dimension through the R-relational factor and 5) Suggested learning. The EduComR instrument represents a relevant contribution to the evaluative research of educational-communicative actions in the field of heritage and allows cultural institutions to identify key media actions to improve their planning, encourage engagement and promote hyper-connected audiences. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: Las instituciones culturales han de promover desde las redes sociales el empoderamiento de las audiencias y la democratización del conocimiento mediante una comunicación que ponga el acento en una educación patrimonial participativa y de calidad. El objetivo de este estudio ha sido la construcción de un instrumento de análisis (EduComR) que permite identificar y examinar las estrategias educomunicativas llevadas a cabo por instituciones del ámbito patrimonial en las redes sociales. Para su diseño se ha recurrido a una metodología mixta donde el enfoque predominante ha sido el cualitativo, a través de un análisis de contenido de las publicaciones en medios sociales. La muestra de la prueba piloto ha sido de n=364.448 tuits de 72 cuentas institucionales de los contextos americano y europeo publicados en lenguas española, inglesa, portuguesa e italiana. El resultado es un instrumento validado por juicio de expertos compuesto por cinco dimensiones de análisis: 1) los elementos que componen el hipertexto utilizado por las instituciones culturales para compartir contenido, 2) las funciones del lenguaje, 3) los procedimientos de la educación patrimonial, 4) la dimensión participativa a través del factor R-elacional y 5) el aprendizaje sugerido. El instrumento EduComR supone un aporte relevante a la investigación evaluativa de las acciones educomunicativas en materia de patrimonio y permite a las instituciones culturales identificar claves de actuación mediática para mejorar su planificación, fomentar el engagement y promover las audiencias hiperconectadas. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=177397698 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.58262/V32I78.3 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 11 StartPage: 29 Subjects: – SubjectFull: Social networks Type: general – SubjectFull: Social media Type: general – SubjectFull: Social institutions Type: general – SubjectFull: Judgment (Psychology) Type: general – SubjectFull: Social network analysis Type: general Titles: – TitleFull: EduComR: Instrumento de Análisis de la Educomunicación de los Museos en Redes Sociales. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Aso, Borja – PersonEntity: Name: NameFull: Navarro-Neri, Iñaki – PersonEntity: Name: NameFull: García-Ceballos, Silvia – PersonEntity: Name: NameFull: García, Pilar Rivero IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 03 Text: mar2024 Type: published Y: 2024 Identifiers: – Type: issn-print Value: 11343478 Numbering: – Type: volume Value: 32 – Type: issue Value: 78 Titles: – TitleFull: Comunicar Type: main |
| ResultId | 1 |
