Fuzzy Cognitive Maps for Analyzing User Satisfaction in Information Services.

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Bibliographic Details
Title: Fuzzy Cognitive Maps for Analyzing User Satisfaction in Information Services.
Authors: Girija, D. K.1 girijadk16@gmail.com, N., Yogeesh2 yogeesh.r@gmail.com, M., Rashmi3
Source: Library of Progress-Library Science, Information Technology & Computer. Jul-Dec2024, Vol. 44 Issue 3, p14425-14432. 8p.
Subject Terms: *Machine learning, *Cognitive maps (Psychology), Satisfaction, Quality of service
Abstract: In this paper, we develop a Fuzzy Cognitive Map (FCM)-based framework for investigating user satisfaction in information services and further focus on how various affecting factors are connected to the overall user service experience. Conventional approaches usually perform poorly with extensive uncertainties or difficult, complex relationships between service quality, response time, usability and personalization. As a case in point, FCMs give us an appropriate mathematical framework to model causal relationships and simulate dynamic interplays between these factors. In the study, critical factors are taken as nodes in FCM and then it establishes causal weights between these so that their importance can be quantified. The state of every concept is then updated via matrix-vector operation and iterative updates with sigmoid activation function until convergence. A comprehensive case study illustrates an actual usage of the FCM framework, and highlights its ability to isolate key drivers that impact satisfaction and suggests avenues for improvement. Next steps include integrating IoT sensors for real-time monitoring, hybrid models with machine learning to improve predictions and relevant applications in different fields which goes from e-commerce to healthcare. This experimentation underscores FCMs potential in decision-making procedures which presents good insight towards enhancing users experience when dealing with information service. [ABSTRACT FROM AUTHOR]
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Database: Education Research Complete
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