Achieving Societal Impact Through Community-Engaged Learning: Strategic Recommendations For Integrating AACSB Societal Impact Standards Into Marketing Courses.
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| Title: | Achieving Societal Impact Through Community-Engaged Learning: Strategic Recommendations For Integrating AACSB Societal Impact Standards Into Marketing Courses. |
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| Authors: | Hughes, Mine Üçok1 (AUTHOR) mine.ucokhughes@calstatela.edu, Upadhyaya, Shikha1 (AUTHOR), Houston, H. Rika1 (AUTHOR) |
| Source: | Marketing Education Review. Winter2024, Vol. 34 Issue 4, p257-274. 18p. |
| Subject Terms: | *Business schools, *Student engagement, *International schools, International business enterprises, Well-being |
| Company/Entity: | Association to Advance Collegiate Schools of Business |
| Abstract: | In the context of integrating the 2020 Association to Advance Collegiate Schools of Business International (AACSB) revised standards on societal impact and the United Nations Development Goals (UN SDGs), this paper provides a detailed guide for developing and implementing four societal impact projects showcasing the design, implementation, student engagement, and impact aspects of these projects through the framework of community-engaged learning. The authors share their combined experiences designing and implementing a variety of marketing courses with the hope of guiding and encouraging marketing instructors to educate the next generation of business leaders in a manner that will contribute to a positive societal impact. The authors conclude with a discussion of the inherent challenges of such societal impact projects and suggestions for addressing several challenges so that business schools and marketing departments can succeed in making the paradigm shift necessary to shift to a societal well-being mind-set. [ABSTRACT FROM AUTHOR] |
| Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 180951050 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Achieving Societal Impact Through Community-Engaged Learning: Strategic Recommendations For Integrating AACSB Societal Impact Standards Into Marketing Courses. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Hughes%2C+Mine+Üçok%22">Hughes, Mine Üçok</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> mine.ucokhughes@calstatela.edu</i><br /><searchLink fieldCode="AR" term="%22Upadhyaya%2C+Shikha%22">Upadhyaya, Shikha</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Houston%2C+H%2E+Rika%22">Houston, H. Rika</searchLink><relatesTo>1</relatesTo> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Winter2024, Vol. 34 Issue 4, p257-274. 18p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Business+schools%22">Business schools</searchLink><br />*<searchLink fieldCode="DE" term="%22Student+engagement%22">Student engagement</searchLink><br />*<searchLink fieldCode="DE" term="%22International+schools%22">International schools</searchLink><br /><searchLink fieldCode="DE" term="%22International+business+enterprises%22">International business enterprises</searchLink><br /><searchLink fieldCode="DE" term="%22Well-being%22">Well-being</searchLink> – Name: SubjectCompany Label: Company/Entity Group: Su Data: <searchLink fieldCode="DE" term="%22Association+to+Advance+Collegiate+Schools+of+Business%22">Association to Advance Collegiate Schools of Business</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: In the context of integrating the 2020 Association to Advance Collegiate Schools of Business International (AACSB) revised standards on societal impact and the United Nations Development Goals (UN SDGs), this paper provides a detailed guide for developing and implementing four societal impact projects showcasing the design, implementation, student engagement, and impact aspects of these projects through the framework of community-engaged learning. The authors share their combined experiences designing and implementing a variety of marketing courses with the hope of guiding and encouraging marketing instructors to educate the next generation of business leaders in a manner that will contribute to a positive societal impact. The authors conclude with a discussion of the inherent challenges of such societal impact projects and suggestions for addressing several challenges so that business schools and marketing departments can succeed in making the paradigm shift necessary to shift to a societal well-being mind-set. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=180951050 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/10528008.2024.2417087 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 18 StartPage: 257 Subjects: – SubjectFull: Business schools Type: general – SubjectFull: Student engagement Type: general – SubjectFull: International schools Type: general – SubjectFull: International business enterprises Type: general – SubjectFull: Well-being Type: general – SubjectFull: Association to Advance Collegiate Schools of Business Type: general Titles: – TitleFull: Achieving Societal Impact Through Community-Engaged Learning: Strategic Recommendations For Integrating AACSB Societal Impact Standards Into Marketing Courses. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Hughes, Mine Üçok – PersonEntity: Name: NameFull: Upadhyaya, Shikha – PersonEntity: Name: NameFull: Houston, H. Rika IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 12 Text: Winter2024 Type: published Y: 2024 Identifiers: – Type: issn-print Value: 10528008 Numbering: – Type: volume Value: 34 – Type: issue Value: 4 Titles: – TitleFull: Marketing Education Review Type: main |
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